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Humor, embarrassment and joy: Meet the name readers of С»ÆÑ¼ÊÓÆµâ€™s commencement ceremonies
For those in attendance, the conferring of thousands of degrees each semester seems to run smoothly. But for the commencement readers, getting those names right takes preparation, care and a bit of courage.
April 30, 2025University News

Seeing beyond sight: A С»ÆÑ¼ÊÓÆµ blind student’s journey into broadcasting
A senior at С»ÆÑ¼ÊÓÆµ majoring in mass communications with a concentration in broadcast program and production, Trent Ferguson has not allowed blindness to become an obstacle in pursuit of his dream of becoming a sports radio broadcaster.
February 17, 2025Student Success

Telling a community’s story: New media partnership provides С»ÆÑ¼ÊÓÆµ journalism students field reporting experience
A new collaboration between the С»ÆÑ¼ÊÓÆµ Zimmerman School of Advertising & Mass Communications and 83 Degrees Media is giving undergraduate students the chance to tell the stories of a Tampa community while gaining valuable work experience.
December 2, 2021University News

Gift of more than $500,000 in cutting-edge technology equipment will benefit С»ÆÑ¼ÊÓÆµ mass communications students, faculty
The С»ÆÑ¼ÊÓÆµ today announced a gift from Diamond View Studios and VÅ« Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.
September 15, 2021University News

С»ÆÑ¼ÊÓÆµ researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging
An interdisciplinary team of researchers at the С»ÆÑ¼ÊÓÆµ has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.
March 2, 2021Research and Innovation

С»ÆÑ¼ÊÓÆµ students adapt to produce television news broadcasts from home
С»ÆÑ¼ÊÓÆµ students enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the university’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.
November 6, 2020COVID-19, Research and Innovation

Various disciplines incorporating COVID-19 into lesson plans
С»ÆÑ¼ÊÓÆµ faculty members are finding palpable teaching opportunities to engage students while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.
April 27, 2020COVID-19, University News

Drug Companies Selling More ‘Lifestyle,’ Less ‘Symptom’
A study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.
May 5, 2018Research and Innovation

Drone Storytelling Course Brings Popular Technology into the Classroom
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March 7, 2018Research and Innovation